Six idents created at Publicis Media as part of Schwartz’s sponsorship of ITV’s This Morning Food.
The idents feature recipes using the Schwartz products as stylised films. A fast edit featuring slow motion, dynamically framed shots and visceral sound design make these idents as immersive and engaging as possible, whilst showcasing Schwartz’s passion in cookery.
Concept & creative direction: Matt Simmonds
Director: Michael J Ferns
Producer: Kirsty Dua
DoP: Ian Forbes
Editor: Anthony Melton
SFX & Grade: Envy Post