Andy Cars, founder & CEO Lean Ventures (leanventures.se) and Anders Ångström, Partner at a-focus (a-focus.se) interviews Tony Ulwick, founder & CEO of Strategyn (strategyn.com) about Jobs-to-be-Done (JTBD) and Outcome-Driven Innovation (ODI).
The interview digs deep into ODI, which is the process that Tony and Strategyn has developed to turn JTBD theory into practice.
The interview was done at the Grand Hotel in Stockholm, May 2018.
