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Game Thinking is a step-by-step system for building long-term engagement into your product experience. Get your hands on this powerful system and start innovating smarter today.
This year, many hopeful entrepreneurs will develop and launch innovative new products. Only a few will succeed. What’s different about the winners? It turns out that successful innovators don’t start off by focusing on their “typical” customer. Instead, they find the “superfans” hidden in their audience - people who are willing to take a risk and put up with a messy or incomplete prototype in order to solve their problem. If you invite these early fans to start “playing” with your idea, you can get answers to your most pressing questions long before your product is built. Find out how to tap into your Superfans, and other product development techniques from game designers, in Game Thinking.