RedBull . 2018
To excite Chicago Cubs fans about the limited-edition Red Bull Kris Bryant can, we produced a frame-by-frame animation showing the star in action. By making the animation as fluid and flexible as the man himself, we could resize and reshape it across all social platforms, striking the same impact every time. Translated through hand-drawn illustrations featuring the brand’s and Cubs’ distinctive colours, the animation captures the energy of both Bryant and Red Bull. To touch all bases, the video’s final frame sports the can’s Snapcode that unlocks a Bryant lens, hitting a homerun on the overarching Kris Bryant Can campaign.
Creative Direction: Juan Behrens, Nico Piccirilli
Production: Jason Dolla
Lead & Art Direction: Nicolas Piccirilli
Design: Nico Piccirilli, German Di Ciccio, Pablo Cuello
Animation: Sunil Sital, Patrick Brem, Declan Byrne
See more of our work and process by following us on instagram at: instagram.com/mediamonksanimation