Nature-based tourism is an indispensable element to a country’s economic and environmental health. It creates jobs, promotes foreign investment and contributes to global GDP. However, the biggest impact it has is on many local communities who depend upon nature-based tourism for their livelihoods. Through the story of Nguyen thi Ngoan, this video captures the link between biodiversity conservation, economic development, and poverty alleviation as it applies to Vietnam but the narrative of which resonates around the world. Video by Raul Gallego Abellan for the Global Wildlife Program.