In 2004, Light Years IP collaborated with the Ethiopian government in order to design and manage the Ethiopian Fine Coffee Trademarking and Licensing Initiative. Under the initiative, Ethiopia took a degree of control over the distribution of three of Ethiopia’s finest coffees (Yirgacheffe, Harar and Sidamo), through successful trademarking and licensing a large number of distributors (85 licensees to date).
This control over distribution radically changed the Ethiopian fine coffee stakeholders’ negotiating position so they are no longer subject to commodity market fluctuations or domination by foreign buyers. The much stronger negotiating position led to the published $100m additional export income in the year to June 2008 and further gains are expected in the year to June 2009.
Created for Light Years IP by LampMode Recordings http://www.lampmode.com/