Not To Scale LA, Hello Savants and Saatchi & Saatchi LA bring to life an episode in the ‘Sole of Kobe’ film series celebrating the Heritage and Future of the ASICS brands, as part of the centennial commemoration of the ingenuity and philosophies of company founder Kihachiro Onitsuka.
In "A Shot at the Title', directors Hello Savants interpret traditional Japanese watercolour techniques using a crossover approach of traditional frame-by-frame animation, real footage of watercolour ink and digital 2D and 3D elements.
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Creative Agency: Saatchi & Saatchi LA
Executive Creative Director: Dwayne Koh
Associate Creative Director: Michael Sison, Joe Hagel
Exec Dir, Integrated Production: Lalita Koehler
Director of Content: Sara Seibert
Executive Producer: Richard Bendetti
Senior Producer: Holly Otto
Content Producer: Dan Paquin
Production Company: Not To Scale LA
Executive Producer: Dan O’Rourke
Director of Content: Richard Hickey
Producer: Katrina Lofaro
Director: Hello Savants
Animation: Hello Savants
Sound: Lime Studios, Piecelock 70 Inc.