For german animal rights activists NOAH’s campaign against fur farming, Fork Unstable Media created the website “Pet Sematary”, a virtual memorial to fur animals. The challenge was in conveying the sad facts in a new and unique way that manages to arouse a public already numbed by the usual gory, visceral details of animal abuse.
Creative Direction & Concept, some Visual Design, Sound Design, 2005. The project won several Awards.
Watch it here: petsematary.fork.de