Our TV spot ended with a cliffhanger—and drove viewers to Dentyne.com to find out what happens next. We featured three alternate endings on the site. The :60 above is the :30 TV opening plus the :30 web ending that viewers voted as their favorite.
Writer: Matt Genné
Art director: Jeff Di Fiore
Creative directors: Bill Oberlander & Gib Marquardt
Agency producer: Linda Kramer
Director: Baker Smith
DP: Eric Treml
Production: Bonnie Goldfarb/Harvest Films
Producer: Lesley Chilcott
Editoral: Bill Cramer & Chris Magliozzo/Crew Cuts
Music: Big Foote
Sound: Tommy Jucarone/Sound Lounge
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