Visitors to the Jack Daniel's Distillery in Lynchburg, TN, can go up to BBQ Hill on Fridays and Saturdays from May through September to enjoy some old-time barbecue, some local music and a sweeping view of the Jack Daniel's Hollow. "Barbecue is Americana and Jack Daniel's is Americana," said Tana Shupe, manager of guest services and events for Jack Daniel Distillery. "We have to do the Jack Daniel's low and slow. There's no way we can rush our process, and with barbecue, we think it's the same way," she added. "To do barbecue, you're going to almost have to do it very low and very slow to keep it moist and to get that smoky flavor in there."