Inside the workshop of a model-turned-motorbike-riding entrepreneur. Tamara Bell is making a case for a return to retro bike culture.
Since it was founded in 1956, iconic eyewear brand Carrera has always focused on living life on the edge – it literally takes its name from one of the most dangerous road races in history. To champion this spirit, they are launching a new series, titled #DriveYourStory, showcasing six boundary-pushing individuals who challenge society’s ideas of normality. Undisputed free spirits, they push themselves and those around them to achieve what they want to.
We caught up with Bell in her East London workshop as she prepared herself and her bike for an afternoon ride. Watch the video – directed by Jess Kohl — to see what happened.