By far the most successful asset we created for the Adidas Reactive content project was the animation of Mo Salah.
During the UCL semi-final 1st leg Salah scored twice before half time. As the 1st half whistle was blown Adidas dropped the asset onto Instagram. By the time the players kicked off for the 2nd half the animation had been viewed more than 250k times.
At time of writing the asset has had 2.5 million views on Instagram alone.
Grizzle are a London based animation & motion graphics studio.