When Canada Dry was updating their brand image to highlight “real ginger” in their flagship ginger ale products, their agency, Campfire, asked us to revamp their online presence. Our goal was to create a site that celebrated every day with a healthy-living tip, heartwarming anecdote, or an environmentally friendly advice that you are encouraged to share with your friends in a fun way. Why? Because why would you want to keep that fuzzy, good-feeling all to yourself? This feature became known throughout the land as “Daily Goodness”. That’s 365 days of happiness, folks.
The site is designed so that it echos the Canada Dry color scheme and details from their packaging. We also further enhanced the brand by filming sumptuous liquid pours of Canada Dry’s signature ginger ale in slow motion. Now you can now enjoy the effervescent allure of ginger ale in seven larger-than-life moving backgrounds.
Since sharing is caring, we set up the Flash site with deep linking as an effort to keep up with today’s online obsession with social networking sites: Twitter, Facebook, and Myspace. Even the classic “share as an email” option is available. Oh boy, pour me a glass of good times!
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