CSR does not have to be boring to have a serious impact. GoodUp is a new tech brand that handles Corporate Social Responsibility differently and also looks and feels different from the other brands.
The concept for the newly by HavasLemz's developed brand ‘GoodUp’ is all about lowering the barriers of CSR activities. The brand identity feels fresh and accessible. It uses an iconic visual device (UP in a blue circle) to visualize complex CSR topics in cheerful illustrations. This way, GoodUp bypasses CSR clichés and radiates optimistism, transparency and fun.
The target audience ranges from forward-thinking CSR managers in large corporations to tech-savvy millenials that work for those corporations. For them, making the world a better place is not part of a job description but a logical part of everyday life.
1%CLUB launched in 2007 as one of the first crowdfunded charity platforms with users that donate directly to small-scale sustainable projects. In 2017, 1%CLUB launched the new GoodUp brand for their white-label CSR platform that is already in use by companies such as Booking.com, Rabobank and Shell.