Although a product like AXE Excite would not be something you would usually find on our pages,
we were interested to learn recently that AXE Excite was actually created by the Swiss perfumery
house, Firmenich. AXE invited us to Firmenich’s headquarters and laboratories in midtown Manhattan. We think you’ll be as fascinated as we were at the blend of science and artistry involved. Enjoy!
Find our full article here highsnobiety.com/2011/08/11/highsnobiety-tv-behind-the-scenes-at-firmenich-for-the-creation-of-axe-excite/