The holidays are just around the corner and animal welfare professionals need to start preparing now to have a successful adoptions' season. Mike Arms, President and CEO of Helen Woodward Animal Center, gives tips and advice on how best to market your animals to families looking to get an extra family member for the holidays.

Remember: there are families who will bring pets into their homes for the holidays. Do you want to be part of the problem by closing your doors and forcing them to go to backyard breeders or puppy mills? Or do you want to be part of the solution and educate these families on their new family member by adopting from YOU?

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