Personality is central to radio's advantage over other media. But how do you create powerful radio via compelling personality? How do you avoid being boring? What are listeners really interested in? What are the most common mistakes the talent makes? What's the first thing an on-air talent should do to improve? Author of Beyond Powerful Radio, consultant and talent coach Valerie Geller (beyondpowerfulradio.com) talks to Mark Ramsey (markramseymedia.com) in Part 1 of this illuminating two-part conversation.