Personality is central to radio's advantage over other media. But how do you create powerful radio via compelling personality? In Part 2 of this conversation, author of Beyond Powerful Radio, consultant and talent coach Valerie Geller (beyondpowerfulradio.com) talks to Mark Ramsey (markramseymedia.com) about these questions: Is great radio talent born or made? How do you discover new talent - how do you know it when you find it? How do you nurture talent? Why doesn't talent get more respect? Valerie explains what great artists do in radio and how the story business takes listeners on a journey worth taking.