When ict company microplus renewed their features and focus points in 2011, they were looking for a film that would showcase these changes. The main starting point was to communicate the innovative working methods of the company right from the start.
However, ict, or information and communication technology, often tends to manifest itself in a mundane and uncreative manner, so our challenge was to find a way to inject a new, more exciting spin, thus enabling microplus’s account managers to present their services directly to their clients with the creative video as support.
We chose to go for opposites, taking an organic principle as a starting point but still deliver the right -serious- message. By giving the video an overall analog feel the technological features of the company become more accessible and friendly, giving it a younger and easy-going sentiment.