Multiple synched HD animations were designed to project within a wrap-around environment for Polaroid's booth at the CES international tradeshow. Abstract crystalline forms grow across 13 contiguous screens, revealing new photo and printing products designed by Lady Gaga for Polaroid's Grey Label. Lady Gaga herself presided over the launch to much fanfare.
Footage/Editing: Sean Capone
Audio: JAFBOX Sound
Produced by: WME Entertainment
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