Multiple synched HD animations were designed to project within a wrap-around environment for Polaroid's booth at the CES international tradeshow. Abstract crystalline forms grow across 13 contiguous screens, revealing new photo and printing products designed by Lady Gaga for Polaroid's Grey Label. Lady Gaga herself presided over the launch to much fanfare.

Animation: Supernature

Footage/Editing: Sean Capone

Audio: JAFBOX Sound

Produced by: WME Entertainment

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…