Mr. Ayyappa M. Masagi holds a degree in Mechanical Engineering. He worked for 23 years at Bangalore firm Larsen & Tubro-Komatsu Ltd. (L&T), occupying increasingly important positions, until he abandoned this work and returned to Gadag in northern Karnataka. In 1994, a year of drought prompted him to begin experimenting with water conservation techniques on his own fields in his native village Veerapura, Gadag District, Karnataka.Motivated by the success of his experiments, Masagi began to further develop his ideas and share them with neighboring farmers. Increased success prompted him to expand those technologies beyond only farmers and embrace other sectors that could benefit greatly from improved water conservation technologies, such as industries and private homes.
To date, Masagi’s innovative technologies encompass the following methods for irrigation and rainwater harvesting: urban and rural rainwater harvesting; bore-well recharging; subsoil recharging; stream-water harvesting; groundwater recharging; non-irrigational agriculture; and the recycling of used water.
To formalize and bring structure to his wish to bring water literacy to India, Masagi founded a non-government organization - Water Literacy Foundation in 2005. Since that time it has been expanding its work to affect an increasing number of people and hopes to continue in the same manner. In addition to his technical projects, Masagi is a frequent guest speaker in all varieties of public settings. He also published a book on rainwater harvesting technology, Nela-Jala-Jana, in 2003, the English translation of which is expected soon. In this TEDx Velammal Talk he will be talking to you directly on how to conserve water and make better use of it.

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