Narrative Media had been working on a number of projects with Cooper University Hospital for about a year when they came to us with a new challenge. Cooper wanted to show the surrounding patient community that their emergency department was experienced in dealing with a wide variety of patient cases from the most severely acute emergencies to minor cuts and scrapes requiring only a few stitches.
We proposed bringing multiple cameras into the emergency department (ED) during a typical day to document everything that happens during one 12-hour shift. We would then use the footage to create a multi-part Web-based docudrama pulling back the curtain on the inner workings of one of the busiest EDs in southern New Jersey. We proposed calling the series "Behind the Medicine," and the name stuck.
Filming and producing Behind the Medicine presented us with unique challenges we had not faced before, namely obtaining the incredible number of legal sign offs we needed, capturing the bustle and drama of the ED live, as it happened, and managing the nearly 24 hours of footage that we shot across three cameras.
After two months of pre-production planning, principle photography was scheduled and completed in the ED on a Tuesday in February. Post production occurred over the course of four months and, on July 21, 2011, the first webisode went live on a special microsite developed by the client for the project: cooperhealth.org/behindthemedicine.
Upon launch Behind the Medicine was featured on Fox29 Philly, CBS3 Philly, WPVI Philadelphia and in the Gloucester County Times, The Burlington County Times, The Philadelphia Business Journal and other publications.
We hope you enjoy it.