One hopes the world's response to the drought and famine in East Africa is as robust and immediate as its reaction to the earthquake in Japan. Thakoon isn't waiting around the find out.

To support the relief effort, the New York designer has developed a limited-edition Masai plaid scarf reminiscent of his fall collection. All proceeds from the sale of the lightweight wool scarf will be donated to an international children’s relief organization working in the Horn of Africa.

To bring the project to life, Thakoon collaborated with model Ruby Aldridge and photographer Paul Maffi to create this video featuring Ruby rocking out in the scarf...

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