TERRO approached MAKE to create a product video that matched the seriousness and quality standards they put into their products. At MAKE, we are brought into projects at all stages of conception. In TERRO's case, they came to us with a concept that was quite developed and wanted our help in bringing it to life.
The client directive was to show their product in a series of lifestyle vignettes that would be connected via a throughline of shots of a family getting ready for a summer party.
We added visuals that helped tell the story of a summer party a family was throwing, and throughout the story we see glimpses of TERRO products seamlessly blending in with the background. This is a huge selling factor of TERRO's products; they are not in the way or an eye sore, but rather thoughtful aesthetic additions to a kitchen or patio.
A WORD FROM THE DP
We shot on the RED for that extra bit of cinematic goodness, but I wanted to make sure that even though we were going to be doing a lot of close up product shots, the camera movement would remain the same regardless of whether we were wide or close. So I used some hand held, but most of the movement was with a dana dolly. For the product shots, I had to under sling the camera on an offset arm in order to get the camera as low as possible to the ground. The movement ending up being subtle, but critical to keeping the momentum of the video.
A huge part of a great production is having amazing locations. We used two different houses for interiors and exteriors, and the combination of locations and great art direction by MAKE's Art Director made the images really sing. Lastly was planning the shot list with the Producer, being careful with how we would transition from shot to shot, and keep the video flowing.