With the launch of their brand and first product approaching, this brand video was the first opportunity for ERApeutics to introduce themselves to the public and tell their story.
The one thing that really stood out during our discovery phase was the founder's "why" behind creating ERApeutics. As a physician exploring the unregulated, flooded market of supplements to help his family's health, Jordan Balencic was baffled by the lack of regulation and contradictory claims. Because of this, he was driven to create supplements that were honest and simple. Since his passion to help others is the driving force behind ERApeutics, we wanted to connect him directly to the consumers by sharing his story in their first-ever brand video.
Learn more about the product at erapeutics.com.