Watch all videos of campaign: youtube.com/user/sadiahotpocket#p/c/6D07A29E6D5D2AE3
Last Valentine’s day, we gave sweethearts the chance to make a hands-on and touching declaration of love in true Hot Pocket style.
Personalized love serenades, produced live over Skype by the most successful independent band in Brazil, attracted over 70,000 new fans to the recently launched Hot Pocket fan page. Also, the serenades were made into an official video clip of a song created especially for the day, which within days reached 4th place on the Top 10 hits show by MTV Brazil.
Agency: Agência Click Isobar
Criative Directors: Raphael Vasconcelos, Pedro Gravena e Ricardo Velasco
Art Director: Bruno Damião
Copywriter: Murilo Zeneddine
Production: Conspiração Concept