existing for already 24 years, zain is today one of the top ten global mobile telecommunications companies with main markets in the middle east and africa.
formerly called mtc group, they re-branded into zain mid-september 07.
to this occasion & under the claim of a wonderful world, zain & saatchi & saatchi, beirut, invited matthias zentner to direct & velvet for the produce this wonderful and poetic piece.
the impressive and symbolic images stand for the different perception of life. it is an sensitive approach between the copy and the visuall perperspective.
the warm and inviting voice over comes from the movie legend and an acclaimed actor: mr. omar sharif.
hes voice and zentners cinematography created magnificent impression of the wondwerful world awaiting an unborn child.
zain commits its branding attitude with the following statement:
its not what you look at its what you look for.