Animation & sound design - Noriko Okaku (

Additional sound design, music & mix - Rich Keyworth

“Peace Starts With Me” is a new annual PUMA.Peace commission. This year seven international artists and filmmakers create original works. Curated by PUMA.Creative Chief Curator, Mark Coetzee, and produced by Shooting People, these films encompass a diverse range of styles; including 35mm live action, experimental animation and fine art. Conceived as 30 to 90 second films to facilitate online as well as live screenings, the works are based on the idea that “peace starts with me”. PUMA.Peace commissioned these films under an agreement with the artists that they can openly be downloaded and shown, without any fees, thus acting as ongoing tools for peace—for all. The filmmakers range from world-renowned award-winning artists, to recent graduates; all were selected for the quality and scope of their work and their sensitivity in interpreting this year’s theme.

“The goal of our PUMA.Peace initiative is to create programs that foster a more peaceful world than the one we live in today,” said Jochen Zeitz CEO of the Sport & Lifestyle Group, PPR, Paris, France. “Each of us can make a difference in this world as individuals, as corporations and through strategic partnerships. Moreover, at PUMA we feel that we are uniquely positioned to contribute to making the world a better place for generations to come.”

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