One such tension is that between an individualistic approach versus a collectivistic one, where the decision of the group takes precedence over the individual. Cultures like that of the United States, Australia, and the United Kingdom score very high on the individualism scale, as compared to other societies like Singapore and China. The American dream saturates every aspect of life, and this prevailing attitude governs every fabric of society, nudging the individual to a commitment to pursue every conceivable avenue to achieve success, as long as it does not infringe on the rights of others. Individualistic cultures value privacy, honesty, freedom, loose affiliations with groups. And in family relations, they cherish truth, talking things out, and using personal persuasion to achieve goals and ambitions. Or again, governments encourage initiatives that highlight individual accomplishments such as the power of the vote, freedom of the press, and self-actualization, self-realization, and self-government.

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