Stereotyped: sound & typography was an exhibition at Object: Australian Centre for Craft and Design that looked at how type and sound create meaning in our everyday lives simultaneously challenging the definition of the ‘designer’ in the 21st Century.
Exhibiting artists and studios: Stephen Banham, James Cecil, David Chesworth, Amanda Cole, Nils Crompton, Future Classic, Ellen Lupton, Gemma O’Brien, Tin&Ed, Brooke Trezise and Jared Underwood.
Sound design, the manipulation of audio elements to achieve a desired effect and, typography, the art and technique of arranging type, were once highly professional fields of specialization. Now, both mediums are used by a multiplicity of disciplines to create meaning in a diversity of forms. Moreover with the evolution of digital technologies has come a plethora of amateur ‘designers’ of both sound and typography - anyone with a computer can create sound and type at home.
Consequently, the stereotype of a ‘designer’ was tested, interrogated, pushed and disputed through installation, sound composition and animation, through this unique collaborative exhibition.
Stereotyped crossed multiple disciplines, from sound designers/composers/musicians to typographers/illustrators/graphic designers/animators/filmmakers/writers, to challenge commonly held beliefs about each discipline.
Stereotyped title treatment created by Stephen Banham
Fenella Kernabone and Art Nation came to see the show and did an interview with myself and some of the artists.