Bringing bald facts to life
Motion infographics are to be found everywhere – on the Internet, in TV commercials and programmes, and in educational films. Their basic goal is to help the viewer digest the information presented to them as painlessly, indeed pleasurably, as possible. But how do their designers set about them? How do they absorb all the material they need to understand before deciding how to demonstrate it? And to what extent does the type of data to be illustrated affect the visual outcome? We have selected more than 30 brilliant infographic motion works, movies and animations, to show you how lively and aesthetically pleasing such instructional efforts can be.