Our brief was to enable consumers in a motor show environment to experience Fords latest technologies in an engaging way that would bring to life the benefit of each. So we created two games on the microsoft Kinect platform. Each game designed to allow the user to challenge a Ford technology. The first game pits the user against Ford Active Park Assist. The second tests your reactions against Fords Traffic Sign Recognition system.
Eventually the user will always fail, proving that the technology is faster, more accurate and never takes its eye off the road. Both games will be featured on the Ford stands of major international motor shows through out 2011 and 2012 and rolled out to Ford dealerships over the coming months.