TBWA|UNITED asked us to create a second version from the Adidas Ultra Boost video. The following piece was used to highlight the features of Adidas Ultra Boost. We created a seamless transition from live action footage to 3D, starting at the moment the Adidas shoe touches the ground. The camera then does a 270 degrees rotation around the shoe to highlight its specific features. By using cg, we had full control of the speed and position of the camera.