In order to showcase the innovation and game changing nature of the new range, we showcased the product through the vision of a completely cordless jobsite. The campaign was a digital first focus with the primary outputs being a website and a series of videos. Peer-to-peer reviews are extremely important for tradesman, who are naturally very skeptical to endorsements. Our decision was to use real people to walk through “a day in the life,” and capture everything from their journey to work, challenges on the jobs to finishing for the day.
We captured 6 day-in-life films for 6 different trades. Furthermore, each film was also carefully constructed so that they could then be broken down into specific and shortened tool clips that could be used for digital advertising, social and email campaigns. The films blended between a documentary feel with deep dive footage to explore the product technology and reflect the quality. This included the use of close ups, slow motion capture and motion graphics. The combination of both macro level and ‘deep dive’ interrogation communicates the vision of, ‘the jobsite of the future', is in fact a reality.
Winner Digital Impact Awards 2016 – Best use of Online Film
Winner Digital Impact Awards 2016 – Best website Engineering Sector
Commendation for best use of Online Video - The Guardian Do Differently Awards 2016
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Creative Director Film and Website Darren Groucutt
Director Darren Groucutt
VFX Director Darren Groucutt