This presentation was presented as part of the Integrate 2011 conference hosted by the WVU IMC program, integrate.wvu.edu

Presented by Karen Freberg - imc.wvu.edu/about/faculty/karen_freberg

Session Description
Put social media to work in your crisis communication plan. In this session, you'll learn how to determine where your constituents get their information online, assess their influence during a crisis, identify potential issues and risks and integrate social media into your traditional crisis communication plan.

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