USA Network came to us looking for a fun and edgy main title for their newest series, Necessary Roughness. The show centers on a newly divorced mom, Dani Santino played by Callie Thorne, as she tries to keep her life intact, balancing her two kids and her job as a psychotherapist. After a chance meeting with the trainer of the local professional football team, Dani becomes the counselor for their star wide receiver… And in turn, she gains other high profile clients.
The title sequence we created captures the vibe of the show, both literally and symbolically. We focus on a football, as it flies gracefully through Dani’s flawlessly manicured home. This juxtaposition creates a visual tension that is mimicked throughout the series. At the end of the sequence, the ball crashes into a series of objects and comes to a rest at Dani’s feet… Creating a perfect metaphor for the series.