The Imawik commercial is a collaboration between In The Can Productions and Paige Saez for Makerlab
The Imawik is a visual search tool for mobile devices. It allows for the ability to turn images into physical hyperlinks, conflating visual culture with a community-editable universal namespace for images.
Imawik ad concept: Paige Saez, Karl Lind
Cinematography/Editing/Sound FX: Karl Lind
Animation: John Bacone
Special thanks to Tim Diens of Northwestern Exposure for use of a Sony EX1