This is a TV spot campaign we produced for Personal Injury Attorney, Robert J DeBry and Associates. The challenge with creating a Personal Injury Attorney spots is to make their creative engaging and memorable -in a stale and kind of boring industry. The idea of this campaign, was to tell an engaging story that showed how in-car music, text conversations and use of phone apps is distracting to drivers and how these distractions, can ultimately cause accidents. We used talent to represent each app on the driver's phone and we utilized motion-graphics and digital animation (Cinema 4D and After Effects) to have the talent appear and disappear as the corresponding phone app was used. This spot first aired during Super Bowl LIII
CLIENT: Robert J. DeBry and Associates
AGENCY: Fusion 360 Studios
USE: TV + Internet
Written, Directed and Produced by Todd Noall, Fusion 360 Studios
More hot, digital sustenance: fusion360studios.com
