This is a SUPER BOWL COMMERCIAL for Robert DeBry: “Shania”. The idea of this campaign, was to tell an engaging story that showed how in-car music, text conversations and use of phone apps is distracting to drivers and how these distractions, can ultimately cause accidents. We used talent to represent each app on the driver's phone and we utilized motion-graphics and digital animation (Cinema 4D and After Effects) to have the talent appear and disappear as the corresponding phone app was used. This commercial first aired during Super Bowl LIII! Very fun and impactful campaign.
CLIENT: Robert J. DeBry and Associates
AGENCY: Fusion 360 Studios
DISTRIBUTION: TV + Internet
Written, Directed and Produced by Todd Noall, Fusion 360 Studios:
More hot digital sustenance? fusion360agency.com