We shot this TV spot for SwedishAmerican's 100th anniversary. It starts at the beginning of the foundation of the hospital, and takes us on a 100 year journey to the present.
It's an amazing combination of actual photos from Swedish's archives and from turn of the century Rockford, composited with material that we shot to look like it fit the time. I've seen still motion of period pictures done before, and I've seen footage shot and treated to look like it was 100 years old, but I don't think I've ever seen them used together like we did in this project.
Kudos to George Chalekian for coming up with a script that tells the 100 year story in 60 seconds, Cedric Fujita for some wonderful propping, Deb Nishimoto for great period clothing, Shawn Hiatt shooting in the style of the period, and most of all to Deb Miller for bringing the stills to life and compositing them with the footage seamlessly. The live action at the end came from footage we have shot at Swedish over the last 10 years, and was edited by Jay Evans. Brian Reck from Swedish and Jim Rudosky were indispensable in helping us make sense of it all in a way that is both understandable and entertaining.
SwedishAmerican is celebrating their 100th anniversary by creating a new historical museum and publishing a book by Paul Greenland (most of the photos we used came from his research).
Congratulations to SwedishAmerican on your 100th birthday, and for 100 years of success.