If you are a business owner or have ever worked in marketing… you know how daunting of a task it can be to purposefully brand you company, build a rad website and create an effective marketing plan. It is essential to have a good team behind you to make the process bearable.

A few months back we started looking around for someone who could build us a new blog and freshen up our brand. What we found was a team of specialized professionals who, not only build incredible websites and give brands facelifts, but also coach clients through understand who they are and where they stand as a company and as individuals. In the beginning of this process we really had no idea how much more there was to consider when it came to branding other than graphics, logos and websites. When we finished the process ,we realized your branding should be a living, breathing representation of your core values and what makes you tick.

When Gary of Big Deal Branding asked us to create a promotional film for their business that would be featured on their homepage, we were so excited. In the storyboarding stages of this project the BDB team said they wanted to make sure the audience understood they are four individuals with specialized skills that are coming together to create a holistic branding experience. So we talked with each of them about who they are individually and their personal interests. Then we created a storyboard that would incorporate all of them and tie them together with a consistent flow. This is a direct reflection of how they run their business. We used the rolling and sliding transitions to represent how the four individual roles work and mesh together. We also wanted to use a fast-paced sound track and quickly cut clips to show how the branding process moves along fast and smooth.

This project was shot over a two day period in about 6 different locations, and four interviews.

The overall objective of the film was to help people get excited about discovering who they are and where they stand as a company. It was a blast creating this film!

Enjoy, Love STF!

Gear used in making this film;
Canon Mark II
Canon 7D
Canon 24mm f/1.4, 35mm f/1.4, 50mm f/1.2f, 70-200mm f/2.8f
Cinevate Atlas 30 Slider
Cinevate Cyclops viewfinder
Manfrotto 561 BHDV-1 Mono-pod
Manfrotto 055x Tripod w/ 501 head
Steadicam Pilot
Zoom H4N field recorder
Audio-Technica AT897 shotgun mic
Rode Boompole
Road Rags II kit
Arri lighting kit

For our film friends, come hang out - shadetreefilms.net/skooledbyfools/workshop-info/

Also come visit us at shadetreefilms.net

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