A charity called Young Scot approached us with a request to produce a short film to showcase Pro-Social Behaviour (PSB) – the Young Scot project aimed at getting this positive message across, and in doing so changing perceptions of how young people are viewed by society.
The resulting film ‘Perceptions versus Truth’ is a compelling overview of the PSB project drawing on content – interviews, video, footage, photography and creative output from the initiative’s individual projects. The film was aimed to target audiences both on and off-line.
Client: Young Scot
Production Company: Werewolf - werewolf.tv (Trading arm of Contagious)
Concept, direction, art direction, design, illustration, motion graphics
Creative Direction: David Hartmann
Design: David Hartmann
Animation: David Hartmann
Script: Contagious - werewolf.tv
Music & sound design: Werewolf - werewolf.tv