Bluwer is a brand new gin with a very special feature: Its original color -blue- changes and becomes pink when mixed with tonic water. The recipe contains Thai butterfly pea flowers and is manufactured through a completely artisanal process in Portugal.
We created this promo to reflect the organic nature of Bluwer’s essence, present the journey of the ingredients from the fields to the distillery, and introduce its stylized bottle.
Client: Varma - varma.com
Production company: Binalogue - binalogue.com
Co-concept development, Direction, Art direction, Design, Illustration, 3D, Motion graphics & Cel animation
Sound design & Mix: Aural - auralsound.com/
Music: Yoo Soo Kim - yoosookim.com/