Directed by Lauren Greenfield.
Produced by Shanah Blevins.
Executive Producer, Frank Evers.
Directors of Photography, Amanda Micheli and David Morrison.
Edited by Adam Parker
An Evergreen Pictures Production.
Client - GATORADE
Campaign - BECOME
Agency - Chiat/Day/TBWA
In this episode of BECOME we meet Paula. A single mom with 4 kids, Paula manages to hold down multiple jobs and be there for her kids every step of the way. Whether it's her support in sports or in school work, she knows putting in time with her kids is her number one priority and she wouldn't have it any other way.
Lauren Greenfield photographed the print campaign and directed the motion campaign for Gatorade.