Here is a quick intro to our latest buildAR product that transforms outdoor advertising into an interactive medium. Now print based outdoor ads can even be updated in real time.
The recent outdoor ad campaign for Hewlett Packard's webOS based touchpads provides the perfect example of why this is an important innovation.
Early in August HP saturated a number of cities with outdoor ads promoting touchpads that retailed for $599. But on the 18th of August HP then announced they were "killing off" this product line and within a day the price had plummeted to below $100. Yet more than 10 days later the outdated outdoor ads are still in place and still displaying the original price.
buildAR's new product promises to revolutionise outdoor advertising and opens a whole new world of creative options for advertisers. Campaigns can be updated, special offers can be promoted and location or time based deals can be targeted with pinpoint precision.
All of this can be controlled through an easy to use web based interface with pricing that starts at only a few dollars per outdoor site. It will be available worldwide and accessible by the millions of capable mobile devices that are already in the market using the new Layar Vision technology.
See buildAR.com for more information.
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