The video by Publicis that was used to showcase the Start Thinking Soldier campaign for the British Army.

The interactive content at the heart of the campaign was all generated and produced from scratch by Skive under my direction, from ideas to storyboards, scripts, location filming in Kenya (36 minutes of bespoke online video directed by Michael Geoghegan and Spank), sound engineering, actionscript and Unity development.

It won over 20 Awards, took nearly 9 months with a team of up to 18 people, and was the single best project I've ever worked on. It's a fantastic example of Transmedia Storytelling and immersive brand experience.

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