Directed by Lauren Greenfield.
Produced by Shanah Blevins.
Executive Producer, Frank Evers.
Directors of Photography, Amanda Micheli and David Morrison.
Edited by Adam Parker
An Evergreen Pictures Production.
Client - GATORADE
Campaign - BECOME
Agency - Chiat/Day/TBWA
Lauren Greenfield photographed the print campaign and directed the motion campaign for Gatorade.
In this episode of BECOME we meet Yolanda, a hard-working mom who puts her children’s interests first, no matter what. Despite serious health concerns, and a job working the graveyard shift, she still makes it to every practice and every game. She knows sports can help her kids avoid bad influences, and create opportunities for good ones.