Directed by Lauren Greenfield.
Produced by Shanah Blevins.
Executive Producer, Frank Evers.
Directors of Photography, Amanda Micheli and David Morrison.
Edited by Adam Parker
An Evergreen Pictures Production.
Client - GATORADE
Campaign - BECOME
Agency - Chiat/Day/TBWA
In this episode of BECOME we meet Mayla, a full-time waitress who balances work and life so her daughter can play club-level soccer. Also working to finish her degree, she wants to show her kids they can make smarter decisions than she did. Mayla knows life is full of challenges, and she always steps up to help her daughter deal with setbacks.
Lauren Greenfield photographed the print campaign and directed the motion campaign for Gatorade.