At the latest Valentine's Day, we enabled lovers to declare their love in a easy and efficient way. And, of course, in Hot Pocket’s style.
Móveis Coloniais de Acaju, one of the most popular independent bands in Brazil, has created a special song for that day. The band has created customized serenades, live via Skype, for each of the boyfriends and girlfriends who have signed up and opened their hearts at Hot Pocket’s Facebook fanpage.
To Promote the brand’s concept and increase the number of fans in the newly created Hot Pocket’s fanpage on Facebook.
The fanpage earned more than 70,000 new fans. The number of followers on Twitter rose from 340 to over 9,000. The serenades were made into the official musicvideo for the band’s track “Dois Sorrisos” (Two Smiles), which in just one month reached 4th place on MTV Brazil TOP 10 show.