Regardless of having great content and amazing imagery to design with here at W, it often takes quite a number of typographical explorations to create the right solution for a layout (especially when I'm thrown a couple of curve balls as editors rewrite their headlines!)
Check out the short video below documenting a sample of my design evolution for a profile story about Anne Hathaway, photographed by Mario Sorrenti and featured in the October 2008 issue of W.
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